Drive Smarter. Drive 20. Advertising Campaign

Having implemented the 20mph speed restriction in residential areas some 12 months before Sefton Council approached us to look at ways of promoting it within the borough. They talked to us at length about what they were looking for and what they hoped to achieve from such a project.

We set about producing a campaign to be implemented across press, social media and outdoor media.

Focusing on the positives of driving at 20mph, we looked at the different ways pedestrians and cyclists of all ages use the roads, whether they are cycling to school or walking to the local shops.

The campaign was further rolled out to be area specific to eight towns. We also created some seasonally targetted ads. These were backed up by a social media drive, promoted across bus back and bin stickers.

ClientSefton CouncilServicesDesign, Advertising, Social Media and Outdoor MediaYear2018