Merseyside Winter Bike Awareness Campaign

Go in the Dark. Glow in the Dark. and Look. Look again. Save a life.

Building on the Spring bike awareness campaign for Merseyside Road Safety Partnership better preparing both drivers and cyclists to the dangers of driving in Winter or dark mornings and evenings.

The campaign was strategically promoted on bus backs throughout the region and across social media. It was launched in the Winter of 2018/19 by Merseyside Road Safety Partnership and supported by Merseyside Police and Merseyside Fire and Rescue Service.

ClientMerseyside Road Safety Partnership - ServicesDesign, Advertising, Social Media and Outdoor Media