Safer Around Schools

Road safety and the opportunity to make the school journey that little bit safer has always been of great interest to us. Having worked with road safety teams across Sefton, we were delighted to be asked to design an emailer that would target the parents and guardians of Junior school children and raise awareness of some of the issues that we all, as parents, carers and guardians experience on a daily basis.

After the Road Safety Team briefed us on the range of topics they wanted to address, we created a series of messages in a mobile-friendly email with a friendly look and feel that children and parents alike would be happy to receive and read.

The email was sent out to the parents in the region and then followed up by a series of banners that were place strategically outside schools and asked all visitors for the care and consideration when bringing children to and from school.

ClientSefton CouncilServicesEmailer Design, Ourdoor Banners and Character Design for Road Safety Campaign