Independent Walk Routes Sefton

As well as a wide range of group-led walks that the Active Travel Sefton team provide, there are a series of ‘Independent Walk Routes’ available throughout Sefton. Designed to suit all ages and abilities, these tried and tested walks range from 30 to 100 minutes and are a great way to keep fit and get out while enjoying Sefton’s varied landscape.

The Independent Walk Routes pack has been around for several years – It’s a folder that holds 12 or more walks. We were tasked with not only updating the design of the pack and inserts, but also testing all 12 routes to update the information for each walk.

This involved reworking the route information as we went. Rewriting the directional information, photographing the key stages to use as back up to the written directions and reviewing the existing map using GPS to track the routes more accurately, which we then transferred over to a graphically illustrated maps for each route. We also calculated the duration of each walk, any difficulties in terrain or road safety issues and step count. The style of the pack was illustrated in-house and the cover is a montage of local landmarks and details in Sefton from the Bootle town hall clock tower and Southport pier to the Iron Men on Crosby Beach.

ClientActive Travel Sefton, Sefton Council