Road Peace

RoadPeace is the UK’s national charity for road crash victims. They provide information and support to people bereaved or seriously injured in road crashes. They campaign for justice for victims and to reduce road danger.

RoadPeace asked us to create a brand mark for their campaign, ‘Crash Not Accident’ that was to be used across the country during National Road Victim Month. The purpose of the campaign was to ask the media, authorities and ultimately, the general public, to stop using the word ‘accident’ when referring to a collision, death or injury on the road. The word ’accident’ implies that nothing can be done and deaths and injuries are an acceptable outcome of having motor vehicles.

We created a strong brand logo, campaign pack, social media graphics and ‘swearbox’ to promote the campaign.

ClientRoadPeace